Top Position’s approach to pay per click management doesn’t stop at choosing the most appropriate keywords and changing bids, it’s designed to increase return on investment and attract more of the right kids of traffic to each campaign. Named one of the UK’s top regional digital agencies, the company has recently recruited a number of new AdWords qualified account managers to join its Google pay per click management department.

Charged with increasing clicks from qualified sources and keeping a close eye on conversion rates and conversion costs, the AdWords paid search experts will work in tandem with a prestigious portfolio of Top Position clients.

After undergoing rigorous training and being assigned a mentor from the existing pool of experienced PPC professionals , Top Position’s latest signings will set to work improving the perceived value of each online marketing campaign under their expert care.

Rebecca Appleton, Top Position’s operations director said, “Top Position is very proud of its pay per click solutions. Our service goes way beyond the usual management options and is strategic and business focused. Our AdWords pay per click service is continually evolving, looking for competitor advantage, closing bid gaps, shaving campaign costs and targeting tactical opportunities for our clients. By introducing even more Google Qualified AdWords Professionals to our Google team, we hope to deliver an even greater return and surpass client expectations at every turn.”

Results driven, clients managed by Top Position typically see much higher returns and a reduction of as much as 40% on the previous operational cost of their campaign. A Google certified company, Top Position currently manages thousands of pay per click campaigns in dozens of countries. Paid search advertising is conducted in four European languages and managed from five locations worldwide.

pay per click
search engine optimisation