Growing Your Business Online With PPC and Search Engine Optimisation

Growing Your Business Online ... Pay Per Click Case Study: Growing Your Business Online

Whether your business is cruising along the information superhighway or stalled at a cyber roadblock, Top Position can help you on the road to improved sales and better market penetration using pay per click advertising, search engine optimisation or a combination of the two.

Helping to put your product in front of the right clients at the exact moment in which they are searching for your services, Top Position's pay per click management team uses a mixture of science and creativity to maximise your internet presence. With online PR, excellent media contacts and several years experience helping web sites to the top of the organic listings, our search engine optimisation team are the best choice for finessing your web site, expanding your online network and generally increasing your internet visibility, using only white hat techniques.

"There are billions of other websites also battling to avoid obscurity and turn surfers into shoppers," says Top Position managing director, Daniel Jupp. "Our account managers have helped hundreds of businesses to improve their online effectiveness by applying our expert knowledge and experience of internet marketing."

Enhance Your Search Engine Optimisation + PPC Presence To Grow Your Online Business

To grow a business online, Top Position fully embraces the interactivity and immediateness of the web. We recognise that consumer habits have changed massively in the last few years. Studies now show that 79% of all internet users go online simply to find information about products and services. So how do you capture their attention and make them engage with your business? By using your pay per click campaign to stand out from the crowd. London-based entertainment agency Grape Entertainers has been using Top Position for several months. In that short space of time, they have seen a leap in online bookings.

"We've had bookings that we wouldn't have had otherwise," says the company's Amanda Armstrong. "We've now opened up our web site to Internet bookings whereas before people were only finding us through the Yellow Pages or Thomsons and then we were redirecting them to the web site ourselves. We're getting enquiries we wouldn't have had.

"Top Position has been proactive in making sure that our pay per click and search engine optimisation account is working. They're happy to experiment with keywords to find out what works and what doesn't. I've never been made to feel that I can't call up with a query or question. I'm very happy with the service."

To turn these clicks into sales, a functional and easy to use web site is invaluable. If your web site reflects the values and services of your business, your pay per click and SEO campaigns will provide a greater return on investment.

To make things easy, your Top Position account manager will regularly check important details such as ensuring your advert goes to the correct landing page, that advert text is up-to-date and that keywords are relevant. All while maintaining the best possible cost per click and positioning for your budget. Likewise, your assigned search engine optimisation account manager will ensure all relevant opportunities for link building, social media engagement and online editorial coverage are fully exploited.

 

 

That leaves you to get on with the important business of looking after your new clients!

For more information about our search engine optimisation and pay per click services, visit www.topposition.co.uk or call us on 0800 094 9001