European pay per click and search engine optimisation consultancy Top Position is offering free pay per click management to Yahoo! advertisers. With the California search engine in the news following strong first quarter financial results and a rejected buyout bid from Microsoft, advertisers looking to get more from their pay per click advertising budget are finding strong returns and increased traffic on Yahoo!

Although Yahoo! has traditionally seen lower traffic flows, recent events have sent web users streaming onto the search engine. The result is more searches and a bigger audience for pay per click advertisers.

Elaine Loughlin, head of the Yahoo! pay per click management department at Top Position said, “In recent months clients who previously reported revenue of around 20% from Yahoo! have seen their return more than double without any increase in advertising budget or advertising spend. In some industries, Yahoo! pay per click performance is now level with or even exceeding the return from Google. This is very positive news for PPC advertisers as the cost per click is still lower.”

Recognising the boost to advertisers, pay per click consultancy Top Position has launched a limited edition offer of free pay per click management on the Yahoo! platform. Designed to encourage advertisers to try the search engine as part of their overall online advertising strategy, the free management offer is available to any advertiser with a budget of £400 or more to spend on Yahoo!

Daniel Jupp, Top Position director said, “Even if a Yahoo! pay per click account has previously failed to set the world alight, our dedicated Yahoo! management department can offer a bespoke account management service. By implementing tweaks such as increased keyword spread, better monitoring traffic flows and implementing targeted advert text, we can help advertisers to see a much improved rate of return. With no contract and no commitment, we want advertisers to try a Yahoo! pay per click account and be surprised at the difference.”

A Yahoo! platinum agency, Top Position manages hundreds of Yahoo! pay per click accounts and has a dedicated team in place specialising in the search engine’s Panama platform. Find out more at www.TopPosition.co.uk

pay per click
search engine optimisation