Top Position is going undercover in the search engine optimisation stakes after signing up its first SEO client. The identity of the site is being kept under wraps until optimisation is complete but users are invited to follow the site's progress through Google's search rankings exclusively online at topposition.co.uk.

"Everyone loves a mystery," says Top Position managing director Daniel Jupp, "so we have decided not to reveal the web address while the site is being optimised. Instead, readers can follow the process as it happens via regular updates on topposition.co.uk. As we complete each stage, details will be posted online and the progress of the page tracked to demonstrate just how effective search engine optimisation can be when done properly."

Top Position's search engine optimisation service works at both a technical and content level, increasing online visibility and improving ranking and positioning on search platforms.

The first stage in the optimisation process is a full technical appraisal. Issues to be addressed at this stage will include the nuts and bolts of the web site – HTML tags, Meta tags and page titles.

"The technical appraisal is carried out on a number of levels," explains Daniel Jupp. "Even the smallest of details will be taken into consideration and of course, the impact of these changes will be logged on topposition.co.uk.

"I expect this appraisal will underline just how important it is to pay attention to the behind-the-scenes aspect of your web site."

Following technical revisions, readers of the SEO journal can expect the focus to shift to web page content, resulting in greater search engine penetration. Just as importantly, irrelevant content is identified and eliminated.

To follow the progress of the stealth search engine campaign, log on to the SEO Blog

For more information about how Top Position can help make your web site shine, click here