To celebrate the start of summer, search engine optimisation and pay per click agency Top Position has archived its entire back catalogue of PPC and SEO articles. Available online at www.TopPosition.co.uk the search optimisation and paid search guides cover more than two year’s worth of white papers, media comment and editorial production.

Produced by operations director Rebecca Appleton and company founder Daniel Jupp, the slew of articles build on the pair’s extensive search engine optimisation and pay per click expertise. Covering all aspects of search marketing from the beginner approach to SEO to advanced PPC targeting techniques, the handy e-articles have made previous appearances in industry magazines and leading SEM web sites.

“While some agencies may question the wisdom of putting our product knowledge online for all to access, Top Position prides itself on its role as an educator and innovator and has made these articles accessible to help those small businesses and web site publishers without the budget to enlist the professional services of an SEO or PPC agency,” commented Rebecca Appleton. “When the sun shines the last thing you want to be doing is trawling through dozens of sites looking for the best search engine optimisation and pay per click advice so we have archived all of our tips and tricks in a central virtual library.”

With topics as diverse as choosing between Google and Yahoo! for your pay per click campaign, a white paper on the future role of social media in search engine optimisation and pay per click and SEO dictionaries, it’s no surprise that the digital agency is regularly featured in a host of top selling publications. Along with written articles there’s also a series of presentation notes from keynote SEM speeches at seminars across Europe.

Read the entire range of SEO and PPC articles here