Online recruiters will be getting a helping hand with their own online presence next month courtesy of leading pay per click consultancy, Top Position.

The award-winning digital agency is presenting a special seminar session at the 2007 Online Recruitment Trade Conference. Entitled “Delivering Targeted Traffic Using Pay Per Click Advertising” the lecture will deal with optimisation techniques for small and large online advertising budgets.

Targeting Master class

“Recruitment companies are increasingly looking to pay per click as an effective means of attracting high calibre candidates and filling job vacancies,” says Top Position’s managing director, Daniel Jupp. “The important thing for recruitment firms is to ensure vacancy criteria are adequately served by search users clicking on the pay per click advert.”

Hosted by a Google qualified AdWords professional, Top Position’s pay per click master class for online recruiters will cover advanced techniques including demographic and time targeting and portal selection.

“MSN’s adCenter platform is very much a new face on the pay per click scene but will be one of the focal points of the session,” says Jupp. “With demographic targeting features that are second to none, adCenter is potentially an invaluable tool for recruiters because advert traffic can be qualified by criteria such as age.”

Also on the agenda is an introduction to AdWords time scheduling, bidding guidelines for competitive keywords and the importance of engaging advert text.

Held at London’s Café Royal, the 2007 Online Recruitment Fair is the first in a global series of exhibitions and conferences organised by Online Recruitment Magazine. Focusing on trends and intelligence in the online recruitment industry, the conference includes a discussion panel chaired by Onrec’s David Hurst with representatives from Fish4 and Trinity Mirror Group.

Venue: Café Royal London, March 7th

For more information, visit www.topposition.co.uk or www.onrec.com

About Top Position: Founded in 2001 by Daniel Jupp, Top Position is one of Europe’s foremost pay per click consultancies. With more than 300 clients across Europe and the USA, it offers a ‘more clicks for less’ approach to pay per click management. A centre of excellence for search engine marketing and a Google-qualified company, Top Position also offers dedicated Yahoo Search Marketing and MSN adCenter account management. Management is multi-lingual, with English, French, Spanish, Dutch and German account management teams.