Google-certified pay per click agency Top Position has launched a search marketing surgery for PPC advertisers. Promising to provide a full campaign health-check, the analysis offers a professional insight into the strengths and weaknesses of the account and is valid across the Google AdWords, Yahoo! Panama and MSN adCenter platforms.

Conducted by a pay per click professional specialising in one of the three main search engines, the health check looks at the structure and performance of the account and suggests means of improving conversion rates, lowering costs and implementing strategic targeting techniques.

Rebecca Appleton, operations director at Top Position said, “Monitoring and managing a successful pay per click account is very often a full-time job in itself. For companies trying to run a PPC campaign and enjoy a profitable return while also taking care of the business, there’s always a danger that new search marketing features get overlooked, leaving a campaign that doesn’t perform as well as it could. A good AdWords, Yahoo or MSN account is like a marathon runner – toned and limber, with regular training runs and long-term objectives dictating what to change and when to step it up a gear. Our PPC health check is designed with this in mind and offers an experienced insight into the current condition of the account.”

The no-strings attached health check will be carried out in the presence of the account holder. A pay per click manager will talk through the advertising as it stands, highlighting areas that are performing well as well as digging deeper to uncover wasted ad spend and poorly performing ad groups. Suggestions for changes will be made along with a proposed timeframe for implementing these new ideas and predicted outcomes.

At the end of the health check, a full written analysis of the examination is emailed to the account holder, detailing all points raised, areas of concern and techniques and features recommended for introduction.

pay per click
search engine optimisation