Online media agency Top Position’s search engine optimisation service has been given a boost this week with the extension of its social media programme. A slew of new book marking, blog and networking sites has been added to the social networking activity carried out by the SEO firm on behalf of its client base.

“It’s vital for any company serious about their search marketing to maintain a comprehensive social media presence,” said department head, Rebecca Appleton. “As a forum for personalising a brand and engaging with the client base, social networking applications are second to none. However, to get the most from them they should be used as part of a wider strategy and not regarded simply as a link building opportunity.

“After months of research we have drafted these social sites in to our search marketing offering in order to foster worthwhile online communities for the brands we represent. Each of these spaces has been hand picked with a view to adding real value to our client’s online activities.”

According to a study by HitWise UK, a significant portion of traffic delivered to UK retail sites in 2007 originated from the top 20 social networks. Harnessing the power of this traffic is at the forefront of the Top Position service. In addition to the new social media services added, a core of social media experts manage a series of initiatives for clients including maintaining a blogging presence and creative for viral campaigns.

Daniel Jupp, director of Top Position said, “The ability to leverage social media as part of an ethical search engine optimisation campaign is a skill increasingly demanded by our clients. We’ve found that businesses are anxious to eke out every possible sales and brand exposure opportunity from their online activities. Developing and leveraging this niche outlet has become a real priority for our SEO team and one that has seen us introduce a dedicated social media team to consistently introduce new outlets and opportunities for clients.”

Find out more about search engine optimisation and social media at www.TopPosition.co.uk