Powerful, persuasive copy that tempts and teases is even more important than an eye-catching design. Web site content should always be a master class in effective and engaging communications, especially when it comes to search engine optimisation .

We have integrated our search engine optimisation know-how with SEO copywriting solutions to improve conversion rates, increase revenue and engage with potential customers.

Optimised content must speak two languages – that of your clients and that of search engines. That’s why our optimised content is rich in keywords and written by experienced online journalists.

Not only does Top Position’s SEO text contain those all important combinations of words, phrases and synonyms, but it does so in a clearly defined style, capturing the interest of the reader and encouraging them to progress through the purchase cycle.

Specialised web content writing for search engine optimisation purposes can take many forms.

1. Web Site Text: With effective copy often the deal closer, it’s essential that your home page and primary product pages are rich in keywords and clearly establish core brand principals and identities. Concise, creative and colourful, Top Position’s web page copywriting service reflects important search engine optimisation techniques. With a clear structure, keyword research and targeted content, your new text will give search engine positioning a boost and help[ to generate more sales and repeat visits.

2. Refreshed Content: Adding new content infused with key phrases is the second phase of web page optimisation. Building on the foundations laid by effective primary page text, additional pages are added at regular intervals. Again stuffed full of important keywords, phrases from the search tale and synonyms of the two, refreshed content keeps search engine spiders coming back to your web site. This results in greater visibility and more targeted traffic.

Refreshed content from top position can be provided on a weekly or monthly basis. Choose from press releases, articles, news items or product reviews.

3. Resource Copy: Much like refreshed content, resource copy is optimised text regularly added to your web site. Unlike a news item or press release, resource copy is intended to draw reciprocal links and increase online brand awareness. By flouting your industry and product knowledge in an article, column or opinion piece, this content helps with search engine optimisation by collecting good quality link backs from relevant sources. A form of article marketing, copy can also be used for blogging and social media purposes.

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