Top Position’s search engine optimisation team demonstrated the power of girls on top at the CAC conference, Amsterdam last week. In an almost exclusively male line-up, operations director Rebecca Appleton was one of less than a handful of female experts invited to speak at the casino and affiliate convention.

Tackling the tricky topic of social media and its role in the future of search engine optimisation, the keynote speech delivered on day one of the three-day conference provided web site publishers with a valuable insight into the rise of online communities.

“Social media is a tremendously powerful tool and plays an increasingly vital role in any digital marketing campaign,” commented Rebecca Appleton. “The ethical inclusion of these communities can make a marked difference to the success of a strategic SEO campaign. With around 250 million registered users globally, the brand building opportunities are immeasurable.”

A global tour, the Casino Affiliate Convention provides a forum for marketing initiatives amongst portal web masters and casino operators. Attended by the industry’s big hitters including Ladbrokes and Virgin Gaming, the event brings together webmasters from across Europe and the USA and is one of the world’s largest i-gaming conventions.

Illustrating strategic ways to leverage online technologies and social networks to increase traffic, build brand awareness and raise conversion rates, Top Position’s SEO team demonstrated casebook knowledge, with examples taken from past and present affiliate campaigns.

With a focus on responsible use of social networking and social media outlets, the thirty-minute presentation by search engine optimisation expert and Top Position’s operations director Rebecca Appleton was followed by question and answer sessions and troubleshooting assistance in both English and Spanish.

Top Position’s groundbreaking search engine optimisation service was the first in the industry to leverage social media tools as standard in all of its SEO packages. Combining new digital marketing techniques with traditional search engine optimisation thinking, the Google-certified agency’s SEO service has won client acclaim and been featured within the pages of specialist magazines.

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