West End theatre package specialists TicketTree.com chose Top Position to manage their Google and Yahoo pay per click advertising when their huge campaign became too big to manage in house.

With dozens of West End shows, special offers, live availability and online booking, the expansive advertising presence covers the two main search platforms in an intensely competitive industry.

Recognizing that they had neither the time nor expertise demanded by the campaigns, Ticket Tree retained Top Position and have since enjoyed a higher conversion rate and more clicks.

Monitoring online availability and audience purchase trends for world famous shows such as Chicago and Billy Elliot is now an important part of the account manager’s workload. When new plays are added, tickets become scarce or great deals are made available; advert text is changed to reflect these product variations.

Q: What are the benefits and advantages to having Top Position look after your account?
A: Much easier administration on our side, we simply email any additions or alterations to our campaigns.

Q: How has your yahoo business improved since Top Position took over?
A: Our cost per conversion has reduced, making our advertising represent a much better ROI. Q: How would you rate Top Position for customer service ie, contact and feedback?
A: Excellent, weekly progress updates let you know that your advertising is constantly being reviewed and monitored. Delightfully friendly staff!