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P.P.C. News


We're Recruiting!
Posted by: Rebecca, 27th Aug 2008

Are you an experienced search engine optimiser? Do you specialise in social media or spend your days creating eye-catching content? Have you devised effective SEO strategies? Top Position is now recruiting search engine optimisation professionals for our new Nottingham office. You must be passionate about search and a real communicator with a flair for making your client campaigns sizzle. More About SEO Vacancies


Pay Per Click and SEO News Feeds
Posted by: Rebecca, 26th Aug 2008

Are you looking for pay per click (PPC) or search engine optimisation (SEO) news for your web site? Search marketing agency Top Position has launched an RSS feed service for web site publishers, giving easy access to regularly updated SEO and PPC news 24 hours a day. More about SEO and PPC News Feeds


New UK Office For Top Position
Posted by: Rebecca, 24th Aug 2008

Pay per click and search engine optimisation agency Top Position has announced plans for its first UK office in five years. The SEO centre will open in Nottingham next month and will house a specialist optimisation team. More About New SEO Office


Using An Optimised Press Release For SEO
Posted by: Rebecca, 22nd Aug 2008

As part of Top Position's SEO service, we offer digital marketing. Take our masterclass in optimising press releases for search engine inclusion to understand just how beneficial an interactive news release can be to your overall online presence. Read more about optimising PR for search engine inclusion


More Quality Score Changes For AdWords Advertisers
Posted by: Rebecca, 22nd Aug 2008

Google is changing its yardstick AdWords Quality Score, used to determine the relevance of its advertisers’ pay per click ads. The changes have been split into three main areas and most significantly, signalise the end of the ‘minimum bid’ facility. More About AdWords Quality Score Changes



PPC News Archive
Welcome


Top Position wants to help you achieve your pay per click (PPC) and search engine optimisation (SEO) goals. As an award winning digital agency, our client roster includes brand names like Shell, Ocean Finance and Majestic Wine. So, whether you want to improve your paid search performance with a managed pay per click (PPC) campaign across AdWords Yahoo or MSN or dramatically improve your online presence with a conversion focused search engine optimisation (SEO) service, Top Position has both the expertise and experience needed to exceed your expectations.

Pay Per Click



Our Adwords, Yahoo and MSN pay per click management services are as suitable for newcomers to search engine marketing as they are for blue chip concerns boasting complex cross-engine activities. Whatever your objectives, whether you want to reach the top spot or lower your cost per click, to target more relevant traffic or grow your online sales, to increase your online visibility or better target your client base, our pay per click packages are designed to provide strong conversion rates and add real value to your sales activities. Our search engine optimisation department offers an equally performance focused approach to organic placement.

Search engine marketing is the cornerstone of what we do, meaning we’re even more passionate about search now than we were when we started out eight years ago. With such a rich history, our industry expertise is second to none and we’re often asked to present to delegates at seminars and marketing events across Europe. Speaking about topics such as click fraud, pay per click targeting techniques and social media for search engine optimisation, all of this knowledge works for our clients every minute of the day.

Dynamic and forward thinking, we have branches throughout Europe and the United States, ensuring we keep on top of consumer purchase trends, pay per click advertising cycles and search engine optimisation techniques. As a Google-qualified company and Yahoo Platinum agency, Top Position works closely with the search platforms and employs qualified AdWords professionals, underlying our commitment to maintaining the highest possible standards of pay per click campaign management. Whether setting up new accounts, introducing new platforms, new languages or taking over the day to day management of an existing campaign, our approach to pay per click is tried, tested and ethical.

Search Engine Optimisation



As the only search engine optimisation service to include digital marketing, press release distribution, link building and an extensive social media schedule as standard, Top Position’s search engine optimisation package has wowed industry insiders and businesses just like yours.

Our stellar team of search engine optimisers blends a refreshing mix of traditional SEO techniques with a cutting edge approach to online brand building. On-page optimisation is achieved thanks to copy crafted by online journalists, link building is relevant and used as a brand building tool while a dedicated social media team creates an online community and valuable brand buzz by hand.

We’ll also identify what your competitors are doing, who links to them, which web sites they are featured on and how they have the edge on you. This knowledge is integrated into the search engine optimisation strategy devised by the Top Position account manager. Progress is also tracked using in-house software and positions across any combination of search engine measured. All of these reports are provided on a bi-weekly and monthly basis, ensuring quick and effective metrics to assess the forward progress of your search engine optimisation campaign with Top Position.
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