35 Reasons To Try Pay Per Click

2.       You  control the budget and can increase it and decrease it at any time as suits your business model

3.       Unlike booking say a newspaper ad where you pay a single fee although your ad may only be read by 30% of the readership, you only pay for what you use with the pay per click advertising model, helping to keep costs down.

4.       You can change advert text as often as you like. No more rushing to meet deadlines or being stuck with an outdated print or TV ad.

5.       You can add, remove or pause any keyword at any time to reflect changing stock availability and seasonal demand.

6.       Any changes you make can be tracked and assessed from the minute they are made

7.       PPC offers immediate results – You can open an account and set up camp on page one of the search engines in less than 30 minutes.

8.       Paid search allows quick and easy testing of most of the crucial SEM elements; keywords, advert text, landing page, marketing message, search position, time of display, etc

9.       You can target users geographically and split campaigns and advert text according to region. This allows you to better target potential clients, highlight their geographical proximity to physical stores and segment marketing messages according to regional consumer trends and preferences

10.   You can target users demographically

11.   Conversions are easily tracked from individual campaign statistics and free tools provided by the search engines offering PPC programmes

12.   It’s easy to create short term, maximum impact campaigns to meet seasonal demand

13.   You can buy your way to the top of the search engines and continue to sit atop the search results for as long as your budget allows

14.   You can easily change the position of your advert on the page if budget is running low

15.   You set the destination URL per ad, allowing you to determine the point of entry for each visitor to your web site

16.   If your web site is mainly Flash or image based, you won’t have the same headaches you’ll encounter when optimising for organic search

17.   You can quickly establish a presence on hundreds of other relevant web sites by checking the content network option on Google

18.   PPC gives you much greater reach than an SEO campaign due to the unlimited number of keywords, phrase types and placements available

19.   It offers great market research potential. All PPC campaigns automatically generate a mountain load of data relating to user searches, most appropriate keywords, most successful advert text, best performing landing page etc. This knowledge can then be transferred to other online campaigns e.g. SEO

20.   Research shows even the most successful SEO campaigns benefit from the double whammy of a paid search presence. PPC and SEO listings combined reinforce brand identity and quickly establish dominance in the market

21.   PPC is not just about text based adverts. Modern pay per click encompasses image and video advertising

22.   You can create a mobile campaign within a normal PPC account to target the millions of users searching the web on their mobile phones

23.   With new affiliate programs and additions to the Google AdWords ad placement reach, a PPC campaign means you can quickly position your brand on high traffic sites such as YouTube without having to invest in specialist content.

24.   You don’t need to make any changes to your site or invest in an ongoing development service to profit from PPC advertising

25.   You’re not subject to Google’s changing algorithms so there’s no risk of your site visibility taking an unexpected dive

26.   PPC is great for new sites that are trying to get traffic but can’t wait months for an SEO campaign to kick in or afford costly offline advertising

27.   It’s easier to get sign off for a PPC campaign than a more dynamic form of SEO in some companies as it bears a striking resemblance to more traditional ad formats

28.   A paid search placement offers much closer control over titles and descriptions than organic optimisation, allowing you to match the ad text and the ultimate landing page exactly to the search query used by the user.

29.   Many users don’t distinguish between PPC as advertising and organic placements as search engine rewarded

30.   Most of the major search engines offer some form of PPC advertising so you can shop around for the package that best suits you. Each search engine will differ in price per keyword, traffic flows and user demographics so it’s easy to cover all bases

31.   You can use negative matches to exclude your advert from specific searches

32.   It’s a great brand building tool

33.   Small businesses can compete with larger rivals using PPC advertising by being clever about keyword selection, ad position and advert text.

34.   PPC campaigns are much easier to handle in-house than search engine optimisation strategies