Pay per click advertising is the easiest way of advertising your web site online.

The two major search networks Google and Yahoo charge a minimal fee to set up a pay per click account. After that, you’re free to create your own ad text to advertise your products and services based on popular search terms. You’ll be asked to decide on a budget, create a list of keywords and write an advert to promote your business.

The adverts appear on the search platform you hold an account with, plus their affiliates. Yahoo for example lists MSN, Orange and Lycos amongst its partner networks. Pay per click advertisers on Yahoo’s Search Marketing programme can expect their ads to show on these three sites.

The UK is the largest online ad market in Europe – showing just how effective pay per click marketing can be. From familiar brands such as Tesco and Direct Line to bespoke companies and cottage industry enterprises, a pay per click advert can be a cheap and easy way of advertising your online presence.

After signing up to a service, you create a list of keywords for your campaign, bidding on words relevant to your business. Each time a user searches on one of those terms, your advert should show. The placement of your ad depends on factors such as the cost you’re prepared to pay per click, the budget you’ve set for your pay per click campaign and your quality score.

Setting up a pay per click account is not difficult. But making an account work requires knowledge, time and patience. Top Position specialises in reducing advertising expenditure by as much as 40% while better targeting relevant traffic and maintaining a good position on the search platform.

To find out how you can enjoy more clicks for less, ask for a quote