Confused as to the number of ways in which you can advertise online? Read Top Position's pay per click format run down and select which mediums best suit your business needs.

On The Internet

Text Adverts: The staple of any AdWords account, text adverts were the original pay per click format. Advertisers spend billions of pounds on PPC each year in order to see their brand name at the side of search engine results.

Mobile Adverts: Last year’s next big thing, mobile pay per click adverts are set to come into their own in 2008 as mobile internet usage increases. Displayed as both text and image adverts, mobile pay per click advertising is available within a standard AdWords account and can be targeted by network carrier.

Video Adverts: More click to play than pay per click, video adverts require activation by the user. They are displayed on content network sites.

Image Adverts: The long running image pay per click adverts introduce a graphical and creative edge to a traditional PPC campaign. Displayed on content network sites, adverts can reflect brand identity, pictorially depict the product being sold or be designed to match the style of the site publishing the ad.

On The Airwaves

Available to advertisers in the United States since last year, Google made waves with its first foray into non-Internet based pay per click adverts. Audio pay per click adverts are traditional radio commercials but incorporate the pay per click pricing model. Broadcast on more than 1600 stations in the USA, radio adverts purchased through Google are easier to obtain and manage than traditional contracting options.

On The Television

Launched in May 2008 following more than twelve months of beta testing, pay per click account holders can now create a TV campaign in just minutes. Currently only available in the USA, the latest in a series of pay per click advert innovations even places advertisers in touch with professional production companies via an online marketplace. Advertisers can select from a number of different networks and even choose which television programmes their pay per click TV ad appears between.

pay per click
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