AdWords advertisers now have an easier way to integrate rich media into their pay per click offerings with new Rich Media and Video templates uploaded to the display ad builder. Accessible at Ad Group level, the templates bring greater functionality to the ad platform. Google hope to encourage users to interact with the marketing messages displayed at the side of the search results to a greater extent.

Ideal for showing off multiple products and services in a dynamic format, the display ad builder templates build sequential messages, allowing larger e-tailors to display a number of integrated brands within the one ad offering. With multiple display URLS also permitted and templates for discount coupons, these multimedia ad formats should help you reach out to new clients using all of the benefits of multimedia content with a pay per click model.