If 2008 taught us anything, it was the value of search engine marketing in a recession. While banks went broke and high street stores suffered dramatic falls in foot traffic, online sales flourished. In many ways the last 12 months have been a time for experimentation, particularly for pay per click advertisers who’ve found new and improved functionality bestowed upon their 70 character ads almost on a monthly basis. Now however, there’s a new term feel about search marketing and time to put into practice all of the things we’ve recently learned. So, what advancements were made in 2008 and how can we use that knowledge to design better paid search marketing campaigns in 2009? Take a look in part 2 of our free AdWords Tools feature.