Google is the reigning king of search with more traffic and more advertisers than most other engines put together. But, sticking to Google when optimising your site for better search engine rankings is a mistake. A good SEO company will advise you to cast your net wide. Key to this is including Yahoo! as part of your site optimisation strategy. A favourite with the female demographic due to its information rich homepage, following these basic guidelines can significantly improve your presence in their SERPS. Read more about SEO basics