Going boldly where no other pay per click platform has gone before, Google AdWords advertisers will notice an intriguing new option on their US based accounts – Google TV Ads. Read More

Encouraging advertisers to dip a top in the world of TV ads, Google has incorporated the flexible, all digital system following months of beta testing. Working in exactly the same way as traditional text, mobile and video ads, television pay per click will see advertisers pay only when their advert airs on network TV. The pricing model follows the pay per impressions option already familiar to AdWords pay per click advertisers.

For advertisers wishing to hit the silver screen, the search engine has also created an ad creation marketplace housing specialist suppliers and project managers.

There’s also a sophisticated network guidance model which sees the pay per click TV ads platform suggesting suitable programs and channels for advertisers, calculated according to target demographic and advert content. For those with a clear idea of when and where to appear, searches for specific TV programmes will allow pay per click account holders to transform their viewing experience by placing an ad during breaks on a favourite show.

According to an iProspect survey, 37% of online searches are promoted by television advertisements. Pay per click television advertising is currently only available to US advertisers.

pay per click
search engine optimisation