The typical UK shopper will spend an average of £655 online this Christmas according to research released by Deloitte. The spend was split over gifts, food and drink and socialising. Unsurprisingly, the biggest slice of the online budget was earmarked for presents, followed by an average £170 spend on food and drink ordered online for the festive period. Read More

Although the figures are down compared with last year, the same percentage of shoppers indicated that they would use the web for their seasonal shop. Despite slightly smaller budgets, some sectors have shown a marked upturn in fortunes with the nation’s savvy shoppers branching out. Overall, Deloitte predicted a 10% growth in e-commerce with £4.7 billion set to flow into online coffers over the holiday period. The majority of this expenditure will centre on gifts and food according to the survey respondents.

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