With a 30-minute breakfast presentation at strategic thought leadership summit iMedia, Top Position’s head of search engine optimisation will educate delegates from brands including Coca-Cola, Unilever, Sony, Dell, Cadbury and Hilton Hotels next Wednesday 12 November. More About iMedia Brand Summit

Taking place at Whittlebury Hall, Northamptonshire, the iMedia Brand Summit will explore digital options for brand building and marketing under increasingly tighter financial constraints. Top Position’s presentation will address the question, “How is SEO and Social Media Changing The Way We Do Business?” and will be presented by Rebecca Appleton.

She said, “While recent economic fears have kept us glued to the headlines, outside of the stock exchange the use of social media and search engine optimisation is approaching a brave new frontier. Still a relatively new discipline, even for global brands, changing trends and new techniques are slowly shaping the way we do business online. Can that change be sustained in a global economic crisis? Is it possible to define your own ROI metrics and use a virtual world to create a tangible difference? We’ll be attempting to answer all of these questions at the iMedia brand summit.”

Top Position join an illustrious list of keynote speakers at the event, the second iMedia Connection in the UK this year. Alongside the search marketing firm’s presentation, speakers and round table sessions with deliver case studies on topics including Coca-Cola’s cross platform consumer connections and Sony Ericsson and Cisco Europe’s holistic approach to on and offline convergence.