For most of us, going online when we need to locate a specific product or particular service provider is second nature. Our knee jerk reaction is to log on and surf the offerings of the World Wide Web; ironic when you consider that we may be searching for something as localized as a window cleaner for the office, a plumber to stem a leak at home or a garage to repair our car en-route to work. Why then do we go online rather than thumb through the Yellow pages? Surely the old-school directory is more geared towards our very local need? Not if you use localised SEO techniques... Read more about local search