If you run a pay per click campaign, you’ve probably found yourself frustrated at increasing costs and wondering how you can make your budget go further in tough times. The answer is to add SEO to your online marketing activities, complimenting or even replacing your paid search. Not convinced? Here’s why you should consider adding Top Position’s Search Engine Optimisation (SEO) service to your online marketing mix in 2009 (PPC advertisers beware, there are some startling stats that see SEO come out on top)... Read our reasons to start SEO here