One of the most frustrating aspects of search engine optimisation is the fact that it takes so long to see visible results. With the advent of social media and social networking sites, there are ways to increase your web site visibility and gain an organic listings position much sooner. One of these ways is by using Digg, a book marking site for sharing web text, image and video. Read More

With a Google PageRank of eight, Digg is a credible resource with the power to direct lots of traffic to your web site. Use is simple, you post a link to an article, image or video that you think will be of interest to other internet users. Other users can then digg (a virtual thumbs up) or bury (a thumbs down) the article or multimedia content.

So, why is this is interesting for SEO use? Quite apart from the millions of eyeballs, search engines like Google, Yahoo and MSN are increasingly using social media resources like digg when they return search results. In much the same way that lots of links from good quality, relevant sites have a positive impact on organic search position, appearing on Digg. Can also ensure your web site is listed quicker and in a better position.

A word of caution though – although the number of diggs an item receives does not necessarily mean that it will appear higher up on Google, posting poor quality content simply to receive search visibility strays into black hat SEO territory. In order to make the most of Digg, take the time to link back to information that portrays your company in a good light. It’s much better to be regarded as an authority on something than a nuisance poster abusing the system for search engine optimisation gain.