With a tag line ‘a unit of knowledge’, it seems that Knol was always intended to rival Wikipedia. An amalgamation of research and how to articles, Knol references social media in a big way. Material posted on Knol can be discussed by the community, reviewed, tagged and graded. Individual authors can collaborate with colleagues working in their field and even edit the work of others. Read More

Benefits to your SEO Campaign:

As with all Google properties, it boasts an incredible PageRank (7), which makes it great link fodder.

As a collection of authoritative material about a particular topic, it’s also a very worthy showcase for research papers or white papers, helping to establish yourself as an expert in your field. This goes back to the principles of article marketing.

More importantly, the huge network of pages means it’s cropping up more and more often in Google search results. It isn’t displacing Wikipedia listings at the top of the page as yet so there’s no advantage to be gained in that sense but, it is another route through to your site from the higher echelons of the search results when your own site is languishing at the bottom of the pile.