Learn How To Conduct Search Engine Optimisation on a Small Budget

Use Your Existing Knowledge

If you’re already running or have run a PPC campaign, the likelihood is that it will naturally pique your interest in an SEO campaign. When your paid search ads are up and running, an SEM agency such as Top Position running both campaigns will make optimising landing pages a priority. Although we’ll need to go through the whole website and ensure each page is up to scratch, we will work on the pages expecting increased visitor numbers to first. With your list of PPC keywords in hand, the keyword research part of SEO is done, keeping project man hour costs down. We’ll keep an eye on which phrases are being clicked on the most and then adjust page titles, headers, alt tags, and body text on landing pages accordingly.

Content Is King

Link building is one of the areas where companies attempting to cut costs by doing their own SEO tend to fall down but fortunately, it’s included in our small business web site optimisation package. Even seasoned pros can find it difficult to develop good-quality, relevant links and self-starters face an uphill battle from day one so investing even a modest budget in appointing an SEO agency is a wise business decision. Any SEO company worth its salt will make life easier by concentrating first on crafting great content rather than wasting time requesting reciprocal links or building poor quality referrals.

It’s a cliché that content is king, but it still holds true in SEO – if you have an interesting article, a well-thought-out opinion piece, or an insightful news item to share, it stands to reason that others in your field will want to read it and potentially send traffic from their site to yours via a link.

Network

So what’s next in the SEO small business schedule? This is something that you can do yourself to cut costs and will compliment the link building carried out by your SEO consultant. Expect to spend some time and energy developing a list of places who would benefit from using your piece. Pick up the phone and call them – the cost of a telephone call may be the best thing you ever invested in for your website. Offer them the use of the article for free in exchange for a link, with anchor text containing your keywords.

SEO doesn’t always start and end online, so take business cards with you to industry events and local chamber of commerce meetings – chances are you’ll meet someone with an interest in your company or product and that could lead to a link back to your website.

Sites like Twitter are an invaluable networking tool so open an account, find friends, follow experts and network, network, network.