 When it comes to search engine optimisation, you really have to be careful what tips and advice you follow and which techniques you employ to make the most out of your campaign. Here, UK SEO agency Top Position notes its’ Top Five Do’s and Top Five Don’ts, to help you gain as much as you can from the world of search engine marketing. Do...: ...pick relevant keywords and make sure that these are consistent with the products and services you offer. Don’t...: ...choose thousands of keywords, in the hope that somebody one day may type that into a search engine to find your website. Instead, focus on ten keywords and work on these for a specific amount of time e.g. six months. Don’t forget to monitor the progress of these keywords. Do...: ...ensure engaging, exciting material is produced. It is all well and good to attract traffic but interesting news items or articles on your website is likely to further encourage users to re-visit and perhaps even interact with your website. Don’t...: ...post random, meaningless material onto your website, ESPECIALLY if it is not optimised. Do...: ...ensure that the material being produced for social media distribution is being uploaded to your website. This enables further link-building and also shows search engine ‘spiders’ and ‘robots’ that your site is growing and not simply employing manipulative link-building techniques. Don’t...: ...upload significant amount of material one week and expect it to boost your rankings or build extra links for months to come. You would be better off producing and uploading smaller amounts of optimised material once a week, which again shows Google and the other search engines that your site is ever-expanding with informative and engaging material. Do...: ...continually liaise with your SEO campaign Account Manager to ensure you are getting the most out of your money. Don’t...: ...be surprised if you receive material you do not like if you have not been in frequent contact with your Account Manager. The production of material takes a great deal of time, research and effort and therefore a breakdown of communication is likely to impact on the management of these resources, subsequently impacting upon your SEO campaign. |    |
