 The team is split into two specialist areas, with each client assigned a dedicated account manager from both of the two departments. Team one are trained in on page optimisation, particularly content writing and digital marketing. Team two focuses exclusively on link building and off page optimisation, paying particular attention to social media link building and optimisation.
On page search engine optimisation
Focusing on on page optimisation and content creation, the lead SEO account manager assigned to each Top Position client is a journalism professional and has honed their skills to fit an online environment. This means that they can create the interesting, engaging and informative text so essential to a modern search engine optimisation campaign whilst also ensuring their copy is search engine friendly; optimised titles, keyword density, keyword placement, internal linking and suitable anchor text will all be taken into consideration. When the optimised content is created, a specialist distribution list is created by the account manager – at this stage their search engine optimisation knowledge is joined by digital marketing and PR savvy. Drawn from an industry leading PR database, the optimised content (article or press release) is sent to relevant press outlets. This will include on and offline magazines, newspapers and radio stations. The Top Position SEO philosophy dictates that relevant web site traffic and brand awareness will not only come from page one search engine rankings but from exposure in relevant media outlets and media coverage.
Off page search engine optimisation
Our off page optimisation or link building campaign managers will spearhead social media optimisation and inbound link building each week. They will open and maintain relevant social media accounts for clients, using blogs, press distribution channels, article marketing sites, communities and more to build relevant inbound links. |    |
