An integral part of search engine optimisation is to make sure that your site has a variety of links to it and that the network which stems from your site is constantly expanding. Search engines like to see the addition of links, especially when they come from sites with heavy traffic and a good reputation.

Social media websites have become part of everyday routine for the 250 million people across the world are members of at least one social media circle. This phenomenal surge can be utilised to help boost the ranking of your site your site’s rankings, as well as creating familiarity for your brand identity.

Top Position’s SEO team look at the best sites to use when link-building:

1.Wordpress. As one of the most refined blog sites on the internet, Wordpress allows its users to customise their blogs freely, so that you can really claim the blog to be your own. Allowing a simple content upload or a more complex customisation option, the site’s versatility allows the user to create deeplinks within content, embed various multimedia and tag entries.

2.Yahoo Bookmarks. Used by 20 million people worldwide and available in 12 different languages, Yahoo Bookmarks employs a very easy to use interface, and a tagging system that makes it easy for users to find your links. The current version of Bookmarks integrates aspects of the now defunct Yahoo Mywebs

3.LiveJournal. Initially a site that was popular with a teenage demographic, LiveJournal has steadily risen to become much more than a blogging site. The thousands of groups created on LiveJournal have a real sense of community, and this makes it a prime platform for the marketing of your website. Informative and straight forward content with a personal touch does well to attract the attention of the users.

4. Delicious. A simple bookmarking site that is much more powerful than it looks. Gathering an average of 1 million visits a month from the US alone, the audience for your links is potentially huge. Tagging your bookmarks accurately and giving the link a succinct and relevant description should attract some attention, and will hopefully provide traffic to your site.

5. Reddit.  A site that has a demographic that consists largely of young males, this site encourages interactivity between users, and employs a bookmark rating system. An engaging link that creates discussion will do well on this pared-down site.

Of course, this is a very small selection of the social media that is available to you on the worldwide web, but collective use of these sites will provide a wealth of quality links to your site and will help to bring relevant traffic to your site. Alongside this progressive form of SEO, Top Position provides expertise in pay per click (PPC) as well as an offline public relations. Content created by our trained journalists is sent to mainstream press outlets and distributed through various press release channels, giving you a well rounded SEO service.