Any search marketing company will tell you that search engine optimisation changes at an alarming rate. Big new things come and go on almost daily basis. Social media site Twitter has bucked the trend with headline grabbing antics for the last few months. So what’s all the fuss about? Read more about Twitter and its search engine optimosation applications

Twitter is an online community in the same spirit as bookmarking sites such as Del.icio.us and social spaces like MySpace. Already, this presents an intriguing opportunity for search engine optimisers.

How twitter differs is its approach to social media. With more than 150 million people worldwide already belonging to a social network, the people at Twitter have recognised that they’re in a crowded marketplace. Rather than aim for a large chunk of the pie, they’re realing users in with an interesting proposition – conversations start from a single question, ‘what are you doing’?. It’s a social media conversation, in micro!

Twitter’s functionality is the long lost twin of SMS messaging, with the shorter updates applied to a web 2.0 arena. Conversations are short and too the point, cutting out annoying ramblings and making for strangely addictive reading.

Like any social media site, Twitter is an enticing search engine optimisation weapon and presents powerful viral marketing possibilities for creative search engine marketing minds. Join the conversation at www.Twitter.com