 Is your search engine optimisation to blame for poor organic ranking performance?When it comes to search engine optimisation timescales, you’ll probably be impatiently waiting for your efforts to propel your web site through the search engine rankings. If you’ve waited a reasonable amount of time and are still not seeing your keywords in the results pages, there could be a number of underlying reasons why your web site is being overlooked for page 1 positions. How should you approach organic search engine optimisation?
Organic search engine optimisation is about creating a web site that is user friendly and well thought of by its peers. You should split the focus 50/50 in terms of onpage optimisation and offpage optimisation . You should relook at time allocation if your SEO efforts are not equally distributed. A skewed workload towards link building may result in lots of traffic but could mean that there isn’t enough time being spent on site producing content. This will not only have a negative impact on your conversions but if there isn’t much content, how do you expect the search engine spiders to determine what your site is about?
What will a search engine be looking for?
Optimised, search engine friendly content is full of little flags and data points, telling the search engine spiders the important words and phrases for that page. If you have neglected content, it’s likely that you’re just not giving the engines enough information on page in order for them to rank you well. A search engine will read a page as a human does from top to bottom and left to right. Neglecting the basics such as the title (the first thing a user and spider sees) can also impair your SEO efforts so make sure these initial foundations have been well laid. Duplicate content may also be an issue if your site isn’t ranking well despite a long term search engine optimisation campaign. Any duplicate content will be set to one side and not factored into search results so again, time should be set aside in each SEO session to produce fresh, unique content. However you have tackled link building, you should have a wide variety of relevant links. If this isn’t the case, consider outsourcing your link building to a professional search engine optimisation company such as Top Position. You are looking for links that are from pages similar to your own, using related words and phrases and featuring keywords in the link text. A large number of links from poor or low quality sources is just as damaging as not enough links and could be another reason for lower than expected search results. |    |
