With YouTube implementing a blackout on its music videos to UK viewers as it wrangles with licensing authority PRS, interest in the video site is at an all-time high. The Google owned service hosts huge amounts of traffic each day, meaning it needs no introduction to the seasoned search engine optimizer. One of the stalwarts of the user generated content (UGC) phenomenon, 99% of videos returned in Google Video results are YouTube based. Most publishers will only be able to dream of such dominance but, it’s easy to cash in and secure your own five minutes of fame with a prominent position for your brand. Simply create a YouTube account and upload your own videos. More about Using YouTube as part of your SEO strategy

Benefits to your SEO Campaign:

The best way to leverage YouTube for increased search engine visibility is by using product demonstrations and how-to-programs. Steering away from marketing pitches and sales presentations will help to secure user engagement. Quirky vlogs, helpful hints and up to the minute news are much more likely to win over potential clients and direct relevant traffic to the site.

YouTube has so much traffic going through it that you’re likely to find your target demographic searching for video related to your particular area of expertise. Reward that with helpful, useful footage and their next stop could be your web site or your store.

YouTube’s dominance in the video search results gives instant Google exposure, again shoring up your search engine presence if your own URL is not yet making an appearance in the top 10. Setting up a YouTube channel or remembering to regularly update your account with new video footage will result in greater SERP exposure.