Daniel Jupp contributes to a Revolution feature article on the re-emergence of American dot com vendors in the UK marketplace... Read More

Pay per click consultancy Top Position has secured a substantial refund for a client holding a pay per click account targeted by click fraud... Read More

Daniel Jupp looks at click fraud within marketing and corporate governance and how you can avoid becoming a statistic... Read More

Pay Per Click consultancy Top Position has secured a substantial award for a client falling victim to click fraud on one of the major search platforms. Read More

An Epsom man has won an award for the pay-per-click management consultancy he set up five years ago, aged just 21. Read More

To really get the ad results you want online, try setting these smart goals for the new year. By Daniel Jupp, founder and managing director of pay per click consultancy, Top Position. Read More

Daniel Jupp, Founder and Managing Director of pay per click consultancy, Top Position offers 10 ways to get the most out of PPC search campaigns in 2007. Read More

Pay per click advertising continues to go from strength to strength but can it really help grow your business? Daniel Jupp, founder and managing director of pay per click consultancy Top Position has this advice. Around 80% of all internet traffic passes through at least one Google page en-route to finding what theyre looking for online. This treasure trove of potential clients, all searching for a specific product or service, makes pay per click advertising the best way to grow your business. Read More

Choosing the right platform for your pay per click advertising campaign is not as straightforward as you might think. Daniel Jupp takes a look at the pros and cons... Search engine marketing is literally a war of words. Clawing your way to the top of the pile often requires a skill level befitting the most advanced of military campaigns but in order to reap the benefits, you first have to ensure youre fighting the right battle. Read More

Choosing the right platform for your pay per click advertising campaign is not as straightforward as you might think. Daniel Jupp takes a look at the pros and cons... Search engine marketing is literally a war of words. Clawing your way to the top of the pile often requires a skill level befitting the most advanced of military campaigns but in order to reap the benefits, you first have to ensure youre fighting the right battle. Read More

Choosing the right platform for your pay per click advertising campaign is not as straightforward as you might think. Daniel Jupp takes a look at the pros and cons... Search engine marketing is literally a war of words. Clawing your way to the top of the pile often requires a skill level befitting the most advanced of military campaigns but in order to reap the benefits, you first have to ensure youre fighting the right battle. Read More

Search engine marketing is literally a war of words. Clawing your way to the top of the pile often requires a skill level befitting the most advanced of military campaigns but in order to reap the benefits, you first have to ensure youre fighting the right battle. Read More

Choosing the right platform for your pay per click campaign is not as straightforward as you may think. But deciding between Google's AdWords and Yahoo's Search Marketing programme is a critical business decision. Daniel Jupp looks at the pros and cons. Read More

Can online marketing replace traditional sales techniques? Only if you get smart about internet advertising says Daniel Jupp The UK is the largest internet ad market in Europe, showing just how much the way in which consumers source products and information has changed. Follow the masses online and theres suddenly a whole new word of potential clients. Read More

Every day thousands of retailers and consumers find what theyre looking for online: each other. Meeting your perfect match on a small budget is a challenge but by no means impossible. Although more and more big name brands are snapping up bundles of cyber real estate each day, a well-ordered and concise pay per click campaign is actually an ideal marketing solution for businesses operating with modest financial resources because costs are strictly controlled and adverts precisely targeted. Even dedicating as little as 3 per day to search engine marketing will open up a whole new world of sales possibilities. Read More

Announcing your sites presence on the net with the aid of pay per click advertising is one of the most effective ways for businesses to find customers online. But the cloud cast by click fraud doesnt need to be a blot on the horizon says Daniel Jupp A seductive cocktail of flexibility, easily controlled costs and precision targeting has pay per click advertisers flocking to Google and Yahoo in their droves. Unsurprising given that 80% of all internet users pass through at least one search page before arriving at their desired destination. Read More