<?xml version="1.0"?><rss version="2.0"><channel><title>PPC News</title><link>http://www.topposition.co.uk/index.html</link><description>Pay Per Click Advertising News Brought To You By Top Position</description><item><title><![CDATA[New PPC Account Manager Recruited ]]></title><link><![CDATA[http://www.topposition.co.uk/news/ppc_412_New+PPC+Account+Manager+Recruited+.html]]></link><description><![CDATA[Top Position has extended it&nbsp;pay per click management team with the recruitment of a new pay per click account manager. The new PPC manager will work exclusively on the Google AdWords platform and deal with clients with small to medium sized budgets for pay per click marketing. 
The new hire comes a month after the PPC agency relocated its Google service to dedicated premises in Nottinghamshire. The new office now houses both pay per click and search engine optimisation account managers, allowing both teams to communicate more efficiently when working on shared accounts.  
Coming from a...]]></description></item><item><title><![CDATA[Top Position Wins Half a Million Pound Pay Per Click Account]]></title><link><![CDATA[http://www.topposition.co.uk/news/ppc_411_Top+Position+Wins+Half+a+Million+Pound+Pay+Per+Click+Account.html]]></link><description><![CDATA[Pay per click agency Top Position has announced its first big client win of the year with a half a million pound pay per click campaign for a home interiors company. Based in Nottinghamshire, Top Position was selected by the London based advertiser to manage its entire Google pay per click presence after a long tendering process. 
Managing director, Daniel Jupp said, “In an increasingly difficult marketplace, a client win of this magnitude really underlines the added value we bring to the table. This is a complex account with lots of advertiser competition and so requires a professional, or...]]></description></item><item><title><![CDATA[Keyword Tools For SEO and PPC Success]]></title><link><![CDATA[http://www.topposition.co.uk/news/ppc_405_Keyword+Tools+For+SEO+and+PPC+Success.html]]></link><description><![CDATA[&nbsp;Keyword selection is the be all and end all of search engine marketing success. Get it right and you have a good chance of capturing more traffic by being seen for the most appropriate phrases. Get it wrong and no matter how visible you are for your selected terms, you’ll never experience true online success. So simple. So complicated. 
Fortunately, there are many keyword research and keyword suggestion tools available online to help. Use them periodically to select phrases for a new&nbsp;PPC ad group, check suitability of&nbsp;SEO words and confirm that you’re not missing a trick w...]]></description></item><item><title><![CDATA[Christmas PPC Advertising On A Small Budget]]></title><link><![CDATA[http://www.topposition.co.uk/news/ppc_400_Christmas+PPC+Advertising+On+A+Small+Budget.html]]></link><description><![CDATA[Have you had chunks cut out of your marketing budget? it’s still possible to make a splash online and increase sales via a targeted AdWords PPC campaign. Use your small budget wisely and you can blend PPC and&nbsp;SEO to great effect without stretching your marketing dollars too thinly.  
PPC 
Although most big name brands have snapped up huge tracts of cyber real estate, a well-ordered and concise&nbsp;pay per click campaign is actually an ideal marketing solution. Costs are strictly controlled and adverts precisely targeted so you can dedicate a reasonably modest sum to a paid search cam...]]></description></item><item><title><![CDATA[Landing Page Optimisation Guide]]></title><link><![CDATA[http://www.topposition.co.uk/news/ppc_384_Landing+Page+Optimisation+Guide.html]]></link><description><![CDATA[Tweaking a poorly performing PPC campaign may get you thinking about revising keyword choice and match types, writing new advert text or implementing better targeting techniques. One of the first things it should do however is kick start a landing page optimization strategy. You can have the most appropriate keywords, be targeting the best possible traffic &nbsp;and have perfectly crafted advert copy yet be losing conversion after conversion because your landing page is not up to scratch. Making changes at page rather than campaign level is a sure fire way to convert good click throughs into g...]]></description></item><item><title><![CDATA[Yahoo and MSN Finally Sign Search Deal]]></title><link><![CDATA[http://www.topposition.co.uk/news/ppc_374_Yahoo+and+MSN+Finally+Sign+Search+Deal.html]]></link><description><![CDATA[Two years in the making, the Microsoft and Yahoo search deal finally came to fruition yesterday as the engines finally agreed on their Google killing ambitions. The decade long agreement will see Microsoft run the technology side of Yahoo and its own engine Bing, freeing up Yahoo for a pay per click and sponsored search sales push. 
Billed as a credible threat to the dominance of Google, Yahoo said they expect the deal to free up millions of dollars that they would previously have invested in search technology. The wealthier Microsoft will call on its technology background to shoulder the dev...]]></description></item><item><title><![CDATA[Microsoft Become First Engine To Sue Over PPC Click Fraud]]></title><link><![CDATA[http://www.topposition.co.uk/news/ppc_366_Microsoft+Become+First+Engine+To+Sue+Over+PPC+Click+Fraud.html]]></link><description><![CDATA[Pay per click&nbsp;fraudsters will face their first day in court courtesy of a search giant after Microsoft filed a law suit against a number of internet users from Vancouver. The first PPC platform to ever sue over click fraud, Microsoft hope their move will set a legal precedent, paving the way for more cases in future and discouraging would be fraudsters to click on adverts simply to deplete the budget. 
Microsoft took the case to court seeking damages of at least $750,000. The Silicon Valley search giant first identified the problem in March 2008 when unusual search patterns led to an inv...]]></description></item><item><title><![CDATA[PPC and SEO Summer Savers]]></title><link><![CDATA[http://www.topposition.co.uk/news/ppc_365_PPC+and+SEO+Summer+Savers.html]]></link><description><![CDATA[Summer is in the air and if you’d rather spend your time outdoors, Top Position’s summer offers may be just the thing to free you from hours at your computer.&nbsp;We’re currently offering PPC management for free with any of our silver&nbsp;SEO packages (priced at just £500 per month). That means you get professional pay per click services and full-service SEO for a single, affordable monthly fee.  
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SEO service includes: 
 
    Site audit 
    Optimised content 
    Link building 
    Ranking reports 
    Online PR 
    Keyword research and management 
    Social media...]]></description></item><item><title><![CDATA[Top Position Wins Big Pay Per Click Account]]></title><link><![CDATA[http://www.topposition.co.uk/news/ppc_364_Top+Position+Wins+Big+Pay+Per+Click+Account.html]]></link><description><![CDATA[Pay per click agency Top Position has seen off a number of rival proposals to be awarded a large AdWords management account for a UK-based leisure retailer. The winning pitch was conducted by the London firm’s paid search team and overseen by director Daniel Jupp. Beating off challenges from the outgoing incumbent agency and three other consultancies, the agreement will see Top Position take the helm of the £50,000 account.  
Mr Jupp said, “We’re delighted to have won the five-way pitch for this account and eagerly anticipating getting to grips with the campaign. With summer well under...]]></description></item><item><title><![CDATA[AdWords Cash Back Offer]]></title><link><![CDATA[http://www.topposition.co.uk/news/ppc_361_AdWords+Cash+Back+Offer.html]]></link><description><![CDATA[Are you tired of the rising costs of your pay per click campaign? Join Top Position now as a new client and we will give you 5% of your PPC spend back each month for the length of your time with us. Valid for those of you spending £5000+ each month, our cash back offer is available for Google AdWords advertisers. 
In addition to a minimum £250 return, you’ll also benefit from professional AdWords management account services. With a tailor made management&nbsp;package based on your stated goals, ROI requirements and cost per acquisition thresholds, we will develop both short and long term ...]]></description></item></channel></rss>