<?xml version="1.0"?><rss version="2.0"><channel><title>PPC News</title><link>http://www.topposition.co.uk/index.html</link><description>Pay Per Click Advertising News Brought To You By Top Position</description><item><title><![CDATA[Microsoft Become First Engine To Sue Over PPC Click Fraud]]></title><link><![CDATA[http://www.topposition.co.uk/news/ppc_366_Microsoft+Become+First+Engine+To+Sue+Over+PPC+Click+Fraud.html]]></link><description><![CDATA[Pay per click&nbsp;fraudsters will face their first day in court courtesy of a search giant after Microsoft filed a law suit against a number of internet users from Vancouver. The first PPC platform to ever sue over click fraud, Microsoft hope their move will set a legal precedent, paving the way for more cases in future and discouraging would be fraudsters to click on adverts simply to deplete the budget. 
Microsoft took the case to court seeking damages of at least $750,000. The Silicon Valley search giant first identified the problem in March 2008 when unusual search patterns led to an inv...]]></description></item><item><title><![CDATA[PPC and SEO Summer Savers]]></title><link><![CDATA[http://www.topposition.co.uk/news/ppc_365_PPC+and+SEO+Summer+Savers.html]]></link><description><![CDATA[Summer is in the air and if you’d rather spend your time outdoors, Top Position’s summer offers may be just the thing to free you from hours at your computer.&nbsp;We’re currently offering PPC management for free with any of our silver&nbsp;SEO packages (priced at just £500 per month). That means you get professional pay per click services and full-service SEO for a single, affordable monthly fee.  
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SEO service includes: 
 
    Site audit 
    Optimised content 
    Link building 
    Ranking reports 
    Online PR 
    Keyword research and management 
    Social media...]]></description></item><item><title><![CDATA[Top Position Wins Big Pay Per Click Account]]></title><link><![CDATA[http://www.topposition.co.uk/news/ppc_364_Top+Position+Wins+Big+Pay+Per+Click+Account.html]]></link><description><![CDATA[  Pay per click agency Top Position has seen off a number of rival proposals to be awarded a large AdWords management account for a UK-based leisure retailer. The winning pitch was conducted by the London firm’s paid search team and overseen by director Daniel Jupp. Beating off challenges from the outgoing incumbent agency and three other consultancies, the agreement will see Top Position take the helm of the £50,000 account.  
 
 Mr Jupp said, “We’re delighted to have won the five-way pitch for this account and eagerly anticipating getting to grips with the campaign. With summer well...]]></description></item><item><title><![CDATA[AdWords Cash Back Offer]]></title><link><![CDATA[http://www.topposition.co.uk/news/ppc_361_AdWords+Cash+Back+Offer.html]]></link><description><![CDATA[Are you tired of the rising costs of your pay per click campaign? Join Top Position now as a new client and we will give you 5% of your PPC spend back each month for the length of your time with us. Valid for those of you spending £5000+ each month, our cash back offer is available for Google AdWords advertisers. 
In addition to a minimum £250 return, you’ll also benefit from professional AdWords management account services. With a tailor made management&nbsp;package based on your stated goals, ROI requirements and cost per acquisition thresholds, we will develop both short and long term ...]]></description></item><item><title><![CDATA[AdWords PPC Content Network Guide]]></title><link><![CDATA[http://www.topposition.co.uk/news/ppc_348_AdWords+PPC+Content+Network+Guide.html]]></link><description><![CDATA[The content network is sometimes maligned by pay per click advertisers who have seen their budgets eaten up by the default 'search and content' option when setting up a new campaign. Our PPC team says you should reconsider the AdWords content network&nbsp;if you're looking for great value conversions and a choice of pricing moderls.&nbsp;Here's why.  
 
 
]]></description></item><item><title><![CDATA[Google Experiment With New PPC Ad Placements ]]></title><link><![CDATA[http://www.topposition.co.uk/news/ppc_347_Google+Experiment+With+New+PPC+Ad+Placements+.html]]></link><description><![CDATA[Google is all about experimentation and initiative, from their Google Plex headquarters to their science lab experiments.&nbsp;AdWords advertisers have often benefited from this pursuit of bigger and better and now look set to profit once again as a series of trials on&nbsp;pay per click advert placements are set to begin this month. 
The first physical showing of Google’s experiment was seen in the US where the search engine has tested the waters with text and image based adverts from PPC account holders on the image search results pages.  
A second initiative is also underway but has tak...]]></description></item><item><title><![CDATA[35 PPC Reasons]]></title><link><![CDATA[http://www.topposition.co.uk/news/ppc_344_35+PPC+Reasons.html]]></link><description><![CDATA[We've just added a great list of 35 reasons why you must try pay per click advertising today. With thoughts for businesses large and small and comparisons SEO, Read it now.  
]]></description></item><item><title><![CDATA[New AdWords Interface Released ]]></title><link><![CDATA[http://www.topposition.co.uk/news/ppc_341_New+AdWords+Interface+Released+.html]]></link><description><![CDATA[Google have rolled out a beta test version of a planned new interface for its&nbsp;AdWords account holders. The pay per click platform has been given a facelift with a planned new interface designed to allow speedier access to key management areas along with providing more intuitive campaign navigation.  
The new interface introduces four key new features:  
 
     
    1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Performance Graphs: Rather than creating custom reports, the performance graphs will be used to track trends across every campaign management page.  
     
    2.&nbsp;&nbsp;&nbsp;&n...]]></description></item><item><title><![CDATA[AdWords Display Ad Builer Extended]]></title><link><![CDATA[http://www.topposition.co.uk/news/ppc_340_AdWords+Display+Ad+Builer+Extended.html]]></link><description><![CDATA[AdWords advertisers now have an easier way to integrate rich media into their&nbsp;pay per click&nbsp;offerings with new Rich Media and Video templates uploaded to the display ad builder. Accessible at Ad Group level, the templates bring greater functionality to the ad platform. Google hope to encourage users to interact with the marketing messages displayed at the side of the search results to a greater extent.  
Ideal for showing off multiple products and services in a dynamic format, the display ad builder templates build sequential messages, allowing larger e-tailors to display a number o...]]></description></item><item><title><![CDATA[Do You Understand Social Media As A Marketer]]></title><link><![CDATA[http://www.topposition.co.uk/news/ppc_338_Do+You+Understand+Social+Media+As+A+Marketer.html]]></link><description><![CDATA[Despite being the poster boy of the web 2.0 movement, a massive 49% of UK marketers do not understand social media marketing according to a new survey by Sapient Interactive. This lack of understanding is a huge barrier to brand engagement with the medium. Most marketers cited their unfamiliarity as the main reason for failing to action social media as part of their search engine optimisation and online marketing campaigns. Others complained that they simply did not know where to start when faced with an abundance of choice. Read More  
 
Marketers holding back from embracing social media an...]]></description></item></channel></rss>