Google may be the global leader in search but that is not to say it enjoys supremacy in every territory. The search engine is currently developing its activities in China, where it is trailing in both the search and pay per click advertising stakes to local leader, Baidu.com. Read More

In recent figures, it was estimated that it had 36% less market share than its rival, serving just over a quarter of all traffic. It had however made great gains, adding a massive 17% on the year before.

Having found itself in the unusual position of playing second fiddle, Google has exerted its dominance in one area and has thrown its weight behind mobile search. Thanks to an excusive deal with the country’s number one mobile career, Google expects to process more mobile search queries than computer based ones by 2011.

Its pay per click ad revenue, particularly in the mobile PPC quarter is soaring accordingly. Overall, Google makes less than half the search marketing income from pay per click advertising than Baidu.com

pay per click
search engine optimisation