Google advised pay per click advertisers that landing page load time would soon start to have an impact of their AdWords account quality score – those changes come into effect this week with the addition of a new load time tool to the keywords analysis page. Read More

The load time is the time taken for a page to fully load and be viewable after the search user has clicked on a sponsored listing. Sluggish pages will result in a lower quality score and push up the price per click from mid-June onwards.

To help advertisers prepare for the change to the Google Quality Score, the search engine has made the load time metric available to advertisers for the first time. Simply titled the load time evaluation will provide an honest metric and indicate to advertisers in danger of following foul of the new guidelines.

Google is urging pay per click advertisers to take the time to read and evaluate this information and if necessary, make changes to the site in question. If you’re unsure how to access this new measure or require more information about landing page load time and its consequences for your pay per click campaign, call Top Position for free advice.

pay per click
search engine optimisation