Just when it looked like Microsoft had consigned themselves to growing their share of the pay per click and search engine market share organically, they have announced a new proposal for Yahoo. Read More

Details released today by Microsoft say that it has issued a new proposal to its search engine rival following an earlier failed bid. The new play for Yahoo! is thought to be on a smaller scale to its previous takeover attempt. Although Microsoft have not specified the content of their new proposal, they have said that their latest solution does not require acquisition of all of Yahoo’s assets.

A spokesman for Microsoft said that while it wasn’t a full takeover attempt, it may develop into something akin to full control depending on the progress of the deal. Microsoft’s accounement comes in the wake of shareholder unrest at Yahoo and rumours of attepts to unseat the current board at the annual meeting on 3 July.

Despite walking away from its previous $3 billion offer, Microsfot is still keen to enter into some form of an agreement with Yahoo in order to bolster its challenge to market leader Google. Yahoo currently enjoys a higher market share than its would be investor both in terms of search queries served and revenue from pay per click advertising.