Yahoo has upped the ante in the advertising stakes by signing a non-exclusive agreement with Google. Yahoo will take some of its rivals pay per click search ads as part of its plans to offer a ‘must buy’ PPC advertising space and become the starting point for internet users. Read More

The venture is expected to raise revenue by a massive $800 million in the first year of operation, giving Yahoo a cash boost it intends to plough straight back into pay per click advert development. Yahoo’s partnership with Google will give PPC advertisers even easier access to purchasing text ads along with a well-developed infrastructure for image and multimedia adverts.

The deal between the two search giants is expected to go live in September and is a blow to MSN following its failed takeover efforts earlier this year.

pay per click
search engine optimisation