With so much interest surrounding a possible Google and Yahoo pay per click link-up, you’d be forgiven for thinking that Google have put other acquisition plans on hold. Not so the company announced Friday with details of a deal they’ve inked with the ad unit of Russian web site, Rambler. Read More

Rambler’s ZAO Begun unit is seen as one of the country’s top advertising sites and is a significant move forward for the California search engine as it seeks to extend its influence to previously untapped markets. Russia, along with China, has long held allure for Google thanks to its internet friendly population and myriad advertising opportunities.

As part of the deal, Google will provide Adsense pay per click adverts for the BEGUN network. The site has more than 40,000 advertisers and serves around 143,000 sites according to Rambler. The deal is expected to cost Google $140 million.

In a statement, Google said that they were excited by the opportunity presented by the acquisition and that they looked forward to delivering more relevant PPC ads to search users in Russia. Google face tough competition in Russia from Yandex, a portal that has dominated the market for some time.

Pay Per Click
Search engine optimisation