Search engine optimisation agency Top Position has introduced a SEO for reputation management service, honing in on a sector that is estimated to be worth £60 million by the end of 2008. More On SEO For Online Reputation Management

Already an integral part of the firm’s digital marketing focused SEO package, reputation management via search engine optimisation activity will now be offered as a stand alone module.

Rebecca Appleton, operations director at Top Position said: “We are very excited by the introduction of this new corporate service. The idea was borne of client demand and in a social-media fuelled industry, is one that we anticipate to be hugely relevant to businesses anxious to translate traditional offline marketing practices into a more dynamic, interactive online arena.

“We are one of very few agencies to couple SEO techniques with reputation driven objectives, showing again that our organic optimisation team is quick to leverage new developments for client benefit.”

Top Position’s reputation building and reputation management service will have social media activities such as blogging and bookmarking at its core but will also utilise mainstream social networks like MySpace and Facebook to build grassroots communities. Digital marketing activities drafted in from the existing search engine optimisation service will also be fully utilised. The brand noise resulting from these online conversations will be reported and packaged for the client.

Top Position managing director Daniel Jupp said, “Ethical search engine optimisation plays a pivotal role in brand management. By maximising positive mentions and suggesting strategies to tackle negative buzz, Top Position’s reputation management service combats the threat of unchecked negative reviews and replaces them with positive messages.”

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