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35 Reasons To Try SEO

  1. If you rank well for organic results, it is typically long lasting. That means the time and money you spend on SEO to move up the ranks is persistent. PPC campaigns require money to be spent over and over again to maintain visibility. With PPC there is no legacy of the budget that has been ploughed into the campaign when funds have depleted.
  2. Organic results are clicked on a lot more than paid results, especially for well educated crowds.  The more educated your prospect, the less likely they are to click on a paid search advertisement at the side of the search results.
  3. Organic clicks convert at least as well as paid clicks. On average, clicks on SEO listings convert at approximately 4.2% v. just 3.6% for paid clicks.
  4. Most web users shop around, visiting your site more than once before deciding to purchase. Research shows that a good chunk of leads generated online are from people who have visited the site through multiple searches over multiple months.  That means SEO campaigns have more latency.
  5. Accessibility. When carrying out work for search engine optimisation purposes, changes made to the site will also bring the site more closely in line with the Section 508 Compliance requirements. 
  6. SEO requires good quality content so any decent optimisation campaign will help to enhance the user experience on site by providing informative, interesting and relevant information.
  7. Important components of any web site optimisation process will aid with brand awareness.
  8. Reputation management is increasingly a great by-product of SEO. Pro-company content in the form of article marketing and digital PR, along with favourable reviews on blogs, community sites etc achieved as part of a link building campaign can help replace any negative press and reinforce positive messages.
  9. Pay per click (PPC) is often positioned as a 24/7 solution to web visibility. Not so. When your budget runs out your adverts disappear. Organic listings offer a round the clock solution as space is not allocated on a bid basis.
  10. A good SEO campaign will offer a more consistent presence across all of the major search engines. PPC only secures coverage on the engine holding the purse strings. For example, a Google AdWords advertiser wanting to capture traffic on Yahoo! will have to set up a separate account with Yahoo and allocate a new budget to pay for clicks on the same keywords as those used on Google. Effectively, the advertiser is paying twice to appear for the same keyword in two locations.
  11. Absence of Risk. Paid search campaigns can fall victim to click fraud if not properly monitored. SEO does not run this risk as clicks are not paid for, therefore it doesn’t matter if your competitor searches on your key terms and clicks on your listing in the SERPs.
  12. Affordability. For many companies, SEO represents a better long term investment as paid search can be phased out. The cost of outsourcing the campaign to an SEO company is more than substantiated by the savings to be had from scaling down a costly PPC campaign.
  13. Interaction: There is much more scope for buyer-seller interaction with SEO than with PPC. Good content, link building processes and social media activity all encourage the target market to interact with the vendor. E.g. by participating in a social media community set up by the web site, through reading and commenting on a particular article, actively linking back to the site etc.  
  14. The link building aspect of an SEO campaign will place the site and its products in front of a large audience, building an exponential network of potential visitors. The core principle of link building is that the site providing the link is relevant to the recipient of the link. This is an effective traffic targeting tool and helps place the brand in front of interested eyeballs.
  15. Blogging and other social media elements allow brands to enter into informal dialogues with their clients. Corporations such as Dell and Coca-Cola have used this successfully to troubleshoot problems before they become a bigger issue
  16. SEO creates brand evangelists in a way that PPC does not. Social media work, articles, blogger outreach etc provides a forum for others to become interested and passionate about the brand. This does not happen with any other form of online marketing.
  17. High volume, low intent phrases work much more effectively in organic search than paid listings.
  18. SEO is cost effective as it is based on no fee (in-house optimisation campaign) or fixed fee (working with an SEO agency) model, making it easy to budget for. PPC is subject to ever changing bids as competition ratchets up prices.
  19. The finadability of your site increases with SEO as even snippets of text can generate a listing for that page of your site
  20. A massive 91% of web users prefer using natural search results when looking to buy a product or service online(source: Search Attitudes Report, Tamar: 2008)
  21. Less than 10% of search engine users click past page three of the search results. If you can’t afford to buy space for all of your key terms using paid search advertising, SEO is the only way to ensure surfers see your site.
  22. SEO is perceived as more strategic than other forms of SEM activity, so it should be easy to make a business case for a campaign.
  23. In 2008, British business doubled its investment in SEO. That means if you’re not using it yet, your competitors certainly are.
  24. Organic clicks are essentially free
  25. An average internet user logs on to a major search engine like Google or Yahoo at least once a day to help them find information online. That suggests users trust the search engines. You can tap into this relationship by having your web site listed in a prominent position.
  26. 42% of travel related purchases originate with a search engine. If you sell a travel related produced you’re missing out on a huge pool of leads and conversions if you don’t have an organic listing (source: Econsultancy)
  27. 51% of e-retailer purchases start with a search engine results page (source: Econsultancy)
  28.  SEO is becoming more transparent so it’s easier to leverage effectively.
  29. Clients arriving at the site after clicking on an organic listing tend to stick around longer and maintain brand loyalty for longer after purchase.
  30. A strong keyword rank for your primary terms builds credibility
  31. SEO is a very effective way ofqualifying sales leads and targeting relevant traffic through the web site
  32. As you optimise the code and core elements of the site such as titles, images, content and CSS styles in a bid to increase rankings, you’ll create a more streamlined site. This leads to quicker downloads and a better user experience.
  33. You don’t need to dedicate days at a time to a small SEO campaign, you can learn the basics and fit it into a busy schedule if the budget simply isn’t available to outsource, simply by disciplined and dedicating a few coffee breaks each week to keep up with the latest thought processes
  34. You can use analytics packages to track the buying cycle from search to click to purchase
  35. You can dissect your competitor web sites and back links using specialist SEO tools to gain an insight into what they are doing well and their online commercial strategy.
 
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