Search Engine Optimisation (SEO)

Making keywords more visible and web sites more successful is all in a day’s work for Top Position’s award-winning search engine optimisation team. Our SEO expertise ensures your company ranks in the highest possible positions in the organic listings (also known as the natural listings) of the top search engines, including Google, Yahoo! and Bing / MSN.

Search engine optimisation (or search engine optimization in the USA) is the process of developing and modifying a web site to help the search engines read and index each page more efficiently. A website is indexed by search engine spiders or robots; computer programs created by the likes of Google and sent out to analyse the internet’s millions of pages. A search engine optimiser must understand these computer algorithms and be capable of carrying out SEO both for the search engine and the end user . Our search engine optimisation account managers focus on both sets of needs each day, ensuring that not only is the site visible, but it’s also engaging and interesting to the resultant visitor.

Why do you need search engine optimisation?

An estimated 80% of online purchases beginning at a search engine, can you afford not to optimise your web site for search? Regardless of what other forms of online and offline marketing you may do, no pay per click or newspaper advertising campaign can truly replicate the value of an organic search presence.

Organic search is proven to convert at least as well as clicks on PPC ads and results on SEO are typically longer lasting. Where a pay per click budget will run out, leaving no legacy of an online presence when funds are exhausted, a good search engine optimisation campaign will secure longer-term visibility across the web.

Top Position’s SEO service is not just about organic placement though, it will also help to build an overall online visibility, better brand placement and consumer loyalty.

How do we approach search engine optimisation?

Top Position’s approach to SEO has been created and refined in-house, driving world-class management of your organic search optimisation. We understand that search engine optimisation isn’t just about a page one listing though – it’s about adding value to your business and creating sales opportunities by targeting relevant eyeballs, driving interested traffic to your sales web site and increasing conversions.

Exceptional conversion rates from organic rankings are much harder to achieve than those from paid search. That’s why Top Position uses traditional SEO thinking and then combines it with cutting edge search marketing know-how and a strategic approach to Web 2.0, social media and digital public relations.

Working from the ground up, your assigned search engine optimisation account manager will create a dynamic SEO strategy encompassing;

 Keyword management
 On-page Optimisation
 Press Release Research, Creation and Distribution
 Social Media activity (blogs, lenses, bookmarks, networking sites)
 Link Building
 Article Marketing
 Online Brand Noise
 Competitor Research
 Link Tracking
 Position Tracking
 Digital Media Liaison

Gaining the trust and respect of online audiences is paramount if you want your business to succeed online. That’s why our tailored, twenty-first century solution includes social media activity and online brand noise – the only SEO service in the industry in fact to offer these specialist activities as part of our standard search engine optimisation package.

Securing brand presence in only the most relevant of cyber circles, Top Position can project manage your entire search engine optimisation campaign or slot in with existing online activities. Contact us for more details or to request a turnkey solution.

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