How We Incorporate Article Marketing With Our Search Engine Optimisation Service

In search engine optimisation terms, article marketing is the Noah’s ark of white hat techniques. Tried, tested and eminently reliable, article marketing is a bridge between older forms of traditional PR and increased online visibility.

 

While article marketing can be done quickly and easily, it takes skill and creativity to do it correctly – that is, to write interesting and engaging articles that are factual, informative and educational while also being original, optimised for search and capable of adding value to your web site. When written the article also needs to be promptly distributed to high-traffic sites suited to the target demographic and the results monitored.

 

What does article marketing by Top Position entail?

Top Position’s SEO professionals use article marketing as part of our web site optimization process, to aid with link building. Researching, creating and distributing fresh, informative and interesting articles about your brand and areas of expertise, article marketing by Top Position improves search visibility and brand awareness.

 

Even if you’re a seasoned article marketing pro, our service can slot neatly into existing activities. Stuck for article ideas? We can brainstorm a month by month or even yearly planner of topics so you’ll never suffer writer’s block again. Our team will also hand pick suitable distribution networks for you to ensure that the information is placed within reach of the most appropriate of online audiences.

By building a web community around your brand by hand, our article marketing activities are designed to increase brand exposure and draw targeted traffic to your site. Editorials are penned by a team of award winning online journalists, ensuring professional and engaging articles for organic search purposes. These articles can be as accessible or as detailed as you prefer; we have turned our hand to educational white papers, question and answer sessions, interviews, expert opinion pieces and how to guides amongst other formats.

Where can you expect your optimised articles to be published?

Featured in the on and offline outlets of broadsheet newspapers such as The Independent, The Times and popular newspapers The Sun and The Mirror as well as magazines including A Place In The Sun, Men’s Health and .Net, article marketing by Top Position’s team is proven to generate strong link backs and help with search engine positioning.

Delivering more targeted links from high Google page ranked sources, approved articles are distributed online by hand, utilising specialist resources such as Ezinearticles, GoArticles, Article Dashboard and Squidoo. We are constantly researching and updating the article marketing sites we use and will always test new sites before using them for client publications.

 

This side of our service comes under the social media marketing arm of what we do so you’ll also benefit from cross-pollination of your articles to your other social media properties. This means places like your Twitter profile and Facebook Group will also receive a version of the article or access to it via a secondary social media account.

How does article marketing help with SEO?

Available for publication on your web site, article marketing can also be used to effectively increase site keyword density and can then be used to exploit book marking web sites such as digg, del.icio.us and reddit.

There are many ways to use article marketing and we will tailor our approach based on your own individual requirements. Contact us to find out more about article marketing and combining it with search engine optimisation.