Top Position works closely with the search platform underlying our commitment to maintaining the highest possible standards of pay per click campaign management.
Bespoke Keywords After conducting an initial account review to establish your preliminary pay per click objectives, your account manager will create a bespoke keyword list. This list is researched and performance-analysed, giving you the most relevant key terms for your products and services at the best possible price per click.
Keywords are continually analysed and rigorously monitored with performance reports issued on a weekly basis. Your proactive account manager will then add to this list, assessing the performance of new keywords as they are added and integrating them fully into the campaign.
Bid Management The price per click of each keyword is monitored in-house, through regular manual checks and Top Position's weekly report system. Minimum and maximum bids are adjusted by your dedicated account manager. The impact of bid changes is closely tracked and performance analysed.
Budget expenditure is also managed in-house. Having worked with Google since 2001, our team specialise in reducing advertising outlay while maximising the performance of your account. While costs are reduced, click through rates and web site traffic increase, helping to grow online sales and deliver persistently strong return on investment.
Reports Top Position's report system delivers a weekly breakdown of your pay per click account performance directly to your inbox. Depicting detailed data such as keyword performance, cost per click and spending, these reports show exactly where your money is being spent.
